storytelling to sell

The Listing Process

1. Building the Relationship

  • Initial Consultation: We'll discuss your goals as a seller, tour your home, and explore how I can maximize it’s value. This is also a chance for us to get to know each other and build a strong working relationship.

2. Creating a Winning Strategy

  • Market Analysis & Listing Presentation: I'll provide a competitive market analysis, outline key preparation steps, and craft a customized marketing plan. Every home tells a different narrative and requires a unique touch to attract the right buyer. Perhaps this means highlighting the home’s spacious backyard or chef’s kitchen. I try to find who this home appeals to and create a marketing plan around that target audience.

3. Preparing Your Home for Sale

  • Timeline & Budget: We'll develop a budget and timeline for any necessary updates. I'll manage vendors and ensure a smooth, hands-off experience for you. To enhance appeal, I might suggest adjustments to design or fixtures.

4. Pricing Right to Attract Buyers

  • Pricing & Market Analysis: Understanding market trends is crucial. We'll analyze comparable listings, historical data, and local market conditions to determine the optimal listing price. The goal is to attract multiple qualified offers by ensuring the price reflects your home's true value.

Louise Walsh Interior Design for Mosman House / Anson Smart Photography

4. Telling Your Home's Story

  • Effective Marketing Materials: I'll create a captivating seller's pamphlet showcasing your home's unique features, value proposition, and your personal touch. High-quality photography and compelling writing will attract the right buyers.

  • Multi-Channel Marketing: We'll utilize a strategic mix of media to maximize exposure and reach your target audience. This may include:

    • Video tours (long & short formats) for social media

    • Targeted email campaigns to local brokers

    • Print materials distributed to nearby neighbors

    • Open houses and neighbor outreach programs

    • Premium placement on Windermere website and NWMLS listings.

6. Negotiating the Best Offer & Closing the Deal

  • Offer Review & Negotiation: I'll guide you through all offers, negotiate on your behalf to secure the best possible terms, and keep you informed throughout the process.

  • Closing Support: Following offer acceptance, I'll provide weekly updates on deadlines, contingencies, and important dates to ensure a smooth closing process.

7. Your Life Long Real Estate Broker

  • Consider me your trusted resource for all things real estate: Whether you need recommendations for interior design, updates on the market, or connections to reliable vendors, I'm here to help!